If you don’t already have a website for your landscaping or landscape design company, you need to get one. As a predominantly visual art, landscapers need somewhere to showcase their work to potential clients. A customised website offers just this, especially if it’s built well and used in conjunction with social media.
However, it’s important to create a website that people can find. If no one can find you, they won’t come to you for work. This is where search engine optimisation, or SEO, comes into the picture.
When creating a new website, you need to make sure that it’s optimised for search engine crawler bots to make sure that you get the highest search engine results ranking possible. There are a lot of different things to consider when performing SEO, but here’s 5 quick tips to help you get started:
- Focus on quality rather than quantity
When you’re creating written content for your landscaping website, it’s important to focus on quality rather than quantity. Make sure that all of your content contains relevant keywords and keywords variations, and make sure that it mentions the areas you work in from time to time. Above all, make sure that it’s free from spelling and grammar mistakes, otherwise you will be penalised by the search engines.
- Include high quality images
Again, make sure that you focus on adding high quality images to your website rather than adding a lot of images. People want to see your best work, so show them this. If you show potential clients sub-par work, then they will take their business elsewhere – it’s quite simple really!
There’s a quote from the 1989 movie ‘Field of Dreams’ that goes ‘Build it and they will come’. Unfortunately, that is the attitude many business owners have about their digital marketing once they have a website live and online. They are under the misconception that by having a website, flocks of customers are going to come knocking on their home page door. They couldn’t be more wrong.
This is not to say you shouldn’t have a website. Of course, you should. But its mere presence means nothing if you don’t back it up with a properly thought out digital marketing plan.
Your marketing plan doesn’t have to be particularly complicated, as there are few basic strategies which can be implemented to make the most of what the internet can offer in terms of traffic and potential customers.
The first action must be the creation of an email subscriber system. If you did nothing else this action alone can, not only be the foundation of your online business, it can be the catalyst for its success. There have been hundreds of online millionaires created purely down to the fact that they have a list of email subscribers, and they market to that list effectively.
Whether you are going to create all the copywriting for your business yourself, or are going to employ a copywriter, the only way that the sales copy which is written can be effective, is if three very important questions are answered beforehand.
The first is one which copywriters going back to the earliest days of advertising have wanted the answer to, and that is what is the product’s unique selling proposition, or USP as it is more commonly referred to. The simple truth is that a business owner wanting to sell a product or service, you must be able to identify what the USP is. In other words, what differentiates your ‘widget’ from all the other widgets.
A simple way to identify it, is by the using the statement “This is the only ‘widget’ that ……”. What you write in the space after the word ‘that’ is the USP of your product. If you cannot think of anything to write in the space, then you must ask yourself why would anyone want to buy my product if it has nothing different to offer them from all the other products that exist already? This is where so many businesses fall at the first hurdle because they are not offering customers anything different from that which they can purchase elsewhere already.
One does not necessarily have to be a history buff to testify that search engines have been around for as long as the Internet in some form or the other.
With the introduction of a number of algorithms with different names, search engines have evolved so much that they are now considered as the backbone of the digital marketing landscape. Almost the entire web population relies on search engines like Google, Bing and Yahoo to search for the information they are looking for to satisfy their needs.
It is generally believed that grabbing the top position on search engines is only possible through excessive keyword usage and link stuffing. However, search engines like Google are very smart for that – any illegal or inappropriate optimization tactics used on your website can backfire on you and it takes only a fraction of time for Google to pick on these and penalize your rankings, you need to stick to the recommended guidelines.
So what is it about mobile web designs that makes them so popular? Is it that mobile websites are creatively designed, or is that they are more user-friendly and easy to navigate from almost anywhere?
We live in a fast moving world, a world where people seem to be too busy in their busy routines and lifestyles to go through boring, lengthy pieces of text, content has been shortened from long stories to shorter ones, social media updates and even two-liner tweets on Twitter. This clearly indicates changing preferences and mindsets.
Around the world, a number of companies and businesses have successfully made their mark and won the hearts of millions of people by becoming a trend rather than just an idea and this is not just it. This is just a glimpse of what an interactive web design can do for you, help you stand out from the crowd and relate more to the human mind.
By giving a creative makeover to your business website, you cannot only develop a direct connection with your audience but also communicate your brand message more effectively. You cannot achieve this kind of impact simply through traditional marketing mechanisms. This type of connection is especially effective in reaching out to your target audience and winning their trust.