Whether you are going to create all the copywriting for your business yourself, or are going to employ a copywriter, the only way that the sales copy which is written can be effective, is if three very important questions are answered beforehand.
The first is one which copywriters going back to the earliest days of advertising have wanted the answer to, and that is what is the product’s unique selling proposition, or USP as it is more commonly referred to. The simple truth is that a business owner wanting to sell a product or service, you must be able to identify what the USP is. In other words, what differentiates your ‘widget’ from all the other widgets.
A simple way to identify it, is by the using the statement “This is the only ‘widget’ that ……”. What you write in the space after the word ‘that’ is the USP of your product. If you cannot think of anything to write in the space, then you must ask yourself why would anyone want to buy my product if it has nothing different to offer them from all the other products that exist already? This is where so many businesses fall at the first hurdle because they are not offering customers anything different from that which they can purchase elsewhere already.
One does not necessarily have to be a history buff to testify that search engines have been around for as long as the Internet in some form or the other.
With the introduction of a number of algorithms with different names, search engines have evolved so much that they are now considered as the backbone of the digital marketing landscape. Almost the entire web population relies on search engines like Google, Bing and Yahoo to search for the information they are looking for to satisfy their needs.
It is generally believed that grabbing the top position on search engines is only possible through excessive keyword usage and link stuffing. However, search engines like Google are very smart for that – any illegal or inappropriate optimization tactics used on your website can backfire on you and it takes only a fraction of time for Google to pick on these and penalize your rankings, you need to stick to the recommended guidelines.
So what is it about mobile web designs that makes them so popular? Is it that mobile websites are creatively designed, or is that they are more user-friendly and easy to navigate from almost anywhere?
We live in a fast moving world, a world where people seem to be too busy in their busy routines and lifestyles to go through boring, lengthy pieces of text, content has been shortened from long stories to shorter ones, social media updates and even two-liner tweets on Twitter. This clearly indicates changing preferences and mindsets.
Around the world, a number of companies and businesses have successfully made their mark and won the hearts of millions of people by becoming a trend rather than just an idea and this is not just it. This is just a glimpse of what an interactive web design can do for you, help you stand out from the crowd and relate more to the human mind.
By giving a creative makeover to your business website, you cannot only develop a direct connection with your audience but also communicate your brand message more effectively. You cannot achieve this kind of impact simply through traditional marketing mechanisms. This type of connection is especially effective in reaching out to your target audience and winning their trust.