It’s time to make some noise! The Internet is a jumbled place. Just when you believe there is no room for another crazy dog video from BuzzFeed, another one makes it to the market and goes viral.
The sheer clutter and noise of the Internet creates a predicament for businesses looking to gain a leg up on competition; it’s quite challenging to design a corporate website that generates the same sort of Buzz that BuzzFeed videos do, but that doesn’t mean you should simply abandon the Internet to crazy videos. Instead, you may want to seriously consider getting a micro site designed to drive traffic to your main website and to create some noise of your own out there.
Optimizing Micro-sites for Conversion: Gear up your Online Presence
If you’re looking to generate new leads, attract new customers, market your offerings better or recruit qualified talent, micro-sites can help you achieve your goals while creating a positive impact on your bottom-line.
The Internet facilitates you in reaching out to billions of people across the globe, but if you’re like most small businesses out there, dominating the global marketplace might not really be on your list of priorities. What keeps your business running smoothly and successfully is your local market.
Optimized Micro-sites are an efficient and engaging way for businesses to connect with new audiences and wow their current audience. Additionally, these also allow your business to experiment with a new campaign. Even better, if you don’t like the end result, these can be easily taken down since these are not part of your main website anyway – it is quite painless and easy to bid farewell.
Here is a list of some additional benefits offered by Micro-sites:
Modifications to your main website can move at the pace of a glacier. On the contrary, micro-sites are not only quick to design and go live, they allow you to utilize your business resources in a much more efficient way. While your IT folks may cringe at the thought of marketing people tinkering in their domain, they will mostly appreciate not having to go through a lengthy website modification drill.
· Offers Exciting Opportunities
Micro-sites offer exciting opportunities for businesses to experiment and take some risks. Compared to your main website, it is comparatively easy to experiment with different ideas on micro-sites. If you have a creative idea and you are desperate to dip a toe in those waters, micro-sites can help you bring your creative ideas to life and help you gauge the reaction of your potential customers.
· Sharp Focus
The main website of your business probably strives hard to pay equal attention at major site content in order to create a well-balanced feel. A micro-site, on the other hand, demands no such things. In fact, it offers the perfect solution to the lack of specificity required of a primary website. Because micro-sites focus on a single idea, you have the luxury of dedicating your efforts to your creative projects.
· User Friendly
Perhaps the best feature of micro-sites is that these do not necessarily need to be tied to your main website. And that’s not just it. You do not need to remember any complicated URLs. All you need to do is select a keyword phrase for your campaign and slap a ‘.com’ onto the end.
· Trending Possibilities
It’s quite hard to image a whole website going viral. On the contrary, the possibility of a micro-site going viral is not only imaginable, these offer exciting opportunities for businesses to generate buzz through focused, pithy mini sites.
Convinced enough? By now, you must have a clear idea of how micro-sites can help you generate more leads. If efficient, affordable and fun sound good to you, getting an optimized micro-site designed for your business might just be the best bet.
Remember: If you’re not taking your online presence seriously, you will be at a great disadvantage from your competitors who have taken just the right steps towards gearing up their online presence.