There are so many opportunities for startups today that one can feel overwhelmed regarding how to get started. However, if you are planning to start an online store, then ecommerce could be the likely solution to help you set up a virtual space. WooCommerce, Shopify, Volusion, and BigCommerce are some of the top ecommerce platforms today that help startups open full-featured online stores.
That being said, engaging in ecommerce activity is not really a necessity, especially if you want your startup to be involved in other online ventures. At the same time, an ecommerce website is not as easy as it sounds, and focusing too much on selling and marketing may lead you to compromise on networking, data storage capacity, and personally identifiable information (PII) of consumers.
The Case For
If you are planning on opening a full-feature store on the internet, then ecommerce is the most practical solution to your needs. By full-feature, we mean a store that has product categories, descriptions with images, virtual shopping carts, safe and secure checkout, various payments gateways, shipment methods, and much more. In other words, you must first have your bases covered in terms of merchandising and shipment to actually start an ecommerce store.
Remember that if you plan on running a full-feature store, you will have to have a promotional strategy for existing and potential customers. This could include flash sales, super deals, coupon codes, and more. Ali Express, the leading ecommerce platform today, is a great example of promotional success as the store has Super Deals running for different products at different times of the day.