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Tag: ecommerce

Evolving Trends in the Social Media Market

Social media is an evolving brand of communication, inter-connectivity, media, marketing, and ecommerce that has only grown during the past decade. In 2004, Facebook was founded by Mark Zuckerberg, and in 11 years, it has become one of the primary platforms for engagement, interactivity, and marketing.

With the imminent increase in sales of smartphones, tablets, and other devices around the world, social media networking has exploded and is now a cornerstone of online marketing. Here, we’ll take a look at some of the trends in social media marketing that you should know about in 2015!

Social Media Sales on the Rise

While tracking the effectiveness of social media campaigns is still a challenge for marketers, there is no denying that direct sales from social media have been on the rise. In fact, according to Social Media Examiner, social commerce sales that were tracked, hit a new high of $3.3 billion, increasing by nearly 26% from 2013, which is a feat in itself.

Statista claims that the total social commerce sales will amount to nearly $30 billion worldwide, increasing by 50% from last year’s figures. There is no denying that the internet is fast becoming the preferred shopping destination for consumers. Don’t forget to take into account that Facebook, Twitter, Pinterest, and Amazon are developing buy-type buttons, which will only boost the ad platforms of these networks!

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Ecommerce Activities – Are They Important for a Startup?

There are so many opportunities for startups today that one can feel overwhelmed regarding how to get started. However, if you are planning to start an online store, then ecommerce could be the likely solution to help you set up a virtual space. WooCommerce, Shopify, Volusion, and BigCommerce are some of the top ecommerce platforms today that help startups open full-featured online stores.

That being said, engaging in ecommerce activity is not really a necessity, especially if you want your startup to be involved in other online ventures. At the same time, an ecommerce website is not as easy as it sounds, and focusing too much on selling and marketing may lead you to compromise on networking, data storage capacity, and personally identifiable information (PII) of consumers.

The Case For

If you are planning on opening a full-feature store on the internet, then ecommerce is the most practical solution to your needs. By full-feature, we mean a store that has product categories, descriptions with images, virtual shopping carts, safe and secure checkout, various payments gateways, shipment methods, and much more. In other words, you must first have your bases covered in terms of merchandising and shipment to actually start an ecommerce store.

Remember that if you plan on running a full-feature store, you will have to have a promotional strategy for existing and potential customers. This could include flash sales, super deals, coupon codes, and more. Ali Express, the leading ecommerce platform today, is a great example of promotional success as the store has Super Deals running for different products at different times of the day.

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