The ‘less is more’ mentality is all the rage among web designers these days, and it seems as if all web design service providers have declared a crusade against clutter. The clean and clutter free designs are a welcome change from some of the horrendous displays we have seen in the past, and it seems the trend will continue throughout 2013.
The increasing number of smartphone and tablet users has also contributed to this trend, because usability and clarity of message takes precedence when it comes to smaller screens.
Whether fixing a previous design or creating a new one from scratch, a web designer has to:
Determine a Focus
Minimalistic designs have a clear focus that is highlighted through the content. The whole point of creating a slick and clean web design is to put the spot light on the content, and to make the design play a secondary role to enhance the effect of the web content. The focus of the website is influenced by the goal of the company/person for whom the website is being created. Usually, a website focuses on:
Does your business website make a great first impression of your business? Never thought a professionally designed website is an important part of your internet marketing strategy? If not, then it is about time your website received a creative makeover!
Conversion, customer involvement and acquisition are surely very important components of your digital presence and the reason for your brand existence, but in their strict schedules and busy lifestyles, they do not have enough time to go through lengthy details even if you have a very interesting story to share.
For yesterday’s marketer, digital marketing was aimed at bringing out the big guns. Nevertheless, today, it constitutes an integral part of any good branding campaign. The concept is all about being relatable and innovative. If you fail to make a connection with your target audience, all your promotional campaigns are going to go down the drain.
Web Design: Interplay of Uniqueness, Creativity and Innovation
A creatively designed website can be used as a powerful tool and can go a long way in helping you improve your bottom line. A visually appealing and engaging website can give your business a leg up on competition. Following is a list of some things that need to be taken into consideration when designing websites.
· The Power of Visuals
Create Magical Appeal with Engaging Graphics and Visuals!
We have been hardwired from a young age to believe in what we see. Visually appealing graphics and engaging visuals not only convey your message in an efficient manner, they have a great impact on the human brain compared to reading plain texts.
Sensory marketing has been used for centuries to attract attention. A striking website with the right blend of imagery and creativity is all that is needed to carve up a niche for your business and help you attract more customers.