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Category: Social Media

Evolving Trends in the Social Media Market

Social media is an evolving brand of communication, interconnectivity, media, marketing, and ecommerce that has only grown during the past decade. In 2004, Facebook was founded by Mark Zuckerberg, and in 11 years, it has become one of the primary platforms for engagement, interactivity, and marketing.

With the imminent increase in sales of smartphones, tablets, and other devices around the world, social media networking has exploded and is now a cornerstone of online marketing. Here, we’ll take a look at some of the trends in social media marketing that you should know about in 2015!

Social Media Sales on the Rise

While tracking the effectiveness of social media campaigns is still a challenge for marketers, there is no denying that direct sales from social media have been on the rise. In fact, according to Social Media Examiner, social commerce sales that were tracked, hit a new high of $3.3 billion, increasing by nearly 26% from 2013, which is a feat in itself.

Statista claims that the total social commerce sales will amount to nearly $30 billion worldwide, increasing by 50% from last year’s figures. There is no denying that the internet is fast becoming the preferred shopping destination for consumers. Don’t forget to take into account that Facebook, Twitter, Pinterest, and Amazon are developing buy-type buttons, which will only boost the ad platforms of these networks!

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Social Media Marketing – The New World of Promotional Techniques

We’re in 2015, and social media marketing has swiped the Internet off its feet to become a primary platform for online marketing after SEO. Social media marketing is much more than posting a status update or sharing your content. It’s about creating a unique experience that reduces the traditional friction and barriers of communication between the business and its customers and potential customers.

Social media networks like Facebook, Twitter, LinkedIn, YouTube, and Pinterest allow marketers the flexibility of marketing their brand, products, services, and content in the most effective way possible. Let’s take a look at how marketers today are using social media marketing to sell, get qualified leads, and increase website traffic.

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