There’s a quote from the 1989 movie ‘Field of Dreams’ that goes ‘Build it and they will come’. Unfortunately, that is the attitude many business owners have about their digital marketing once they have a website live and online. They are under the misconception that by having a website, flocks of customers are going to come knocking on their home page door. They couldn’t be more wrong.
This is not to say you shouldn’t have a website. Of course, you should. But its mere presence means nothing if you don’t back it up with a properly thought out digital marketing plan.
Your marketing plan doesn’t have to be particularly complicated, as there are few basic strategies which can be implemented to make the most of what the internet can offer in terms of traffic and potential customers.
The first action must be the creation of an email subscriber system. If you did nothing else this action alone can, not only be the foundation of your online business, it can be the catalyst for its success. There have been hundreds of online millionaires created purely down to the fact that they have a list of email subscribers, and they market to that list effectively.