Social media is an evolving brand of communication, inter-connectivity, media, marketing, and ecommerce that has only grown during the past decade. In 2004, Facebook was founded by Mark Zuckerberg, and in 11 years, it has become one of the primary platforms for engagement, interactivity, and marketing.
With the imminent increase in sales of smartphones, tablets, and other devices around the world, social media networking has exploded and is now a cornerstone of online marketing. Here, we’ll take a look at some of the trends in social media marketing that you should know about in 2015!
Social Media Sales on the Rise
While tracking the effectiveness of social media campaigns is still a challenge for marketers, there is no denying that direct sales from social media have been on the rise. In fact, according to Social Media Examiner, social commerce sales that were tracked, hit a new high of $3.3 billion, increasing by nearly 26% from 2013, which is a feat in itself.
Statista claims that the total social commerce sales will amount to nearly $30 billion worldwide, increasing by 50% from last year’s figures. There is no denying that the internet is fast becoming the preferred shopping destination for consumers. Don’t forget to take into account that Facebook, Twitter, Pinterest, and Amazon are developing buy-type buttons, which will only boost the ad platforms of these networks!
