There’s no escaping the fact that unless you have your website optimised for mobile devices, no matter how good the rest of your SEO tactics are, you are going to be playing catch up when it comes to rankings. Since mobile overtook desktop for online searches in 2015 Google has made it clear the emphasis of their search engine results would be moving towards mobile sites, which is something to consider when developing a digital marketing strategy.

With them producing their first mobile search indexing, it means if you have both a mobile and a desktop version of your online business website, (and if you don’t, why not?), the mobile version will be considered the primary site over the desktop version.

What these means that just as we have had to ensure that our content was everything it needed to be in terms of quality and keyword relevance on desktop, the mobile version needs to be likewise. The key here is that it’s not enough simply to make your website mobile compatible but that the content used is more appropriate for being consumed on a mobile device such as a phone or tablet.

We mentioned consumed there and this should really be the first thing to discuss because you need to be aware of how content is viewed or read on a mobile device. There is a tendency for a user to read or view content in a more evenly distributed way than eyes being drawn to the top-left or F-shaped reading pattern of desktop users.

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