Because often you do not get a second chance to make a first good impression!
With billions of active internet users out there, it is critical to have a visually appealing website that keeps visitors long enough. With instant access to the internet, most people get their first impression of your business from your website before they make a purchasing decision.
According to a research study conducted in 2006, it takes only 50 milliseconds for a website visitor to form an opinion about your website and your business. This means you have only 0.05 seconds to convince a website visitor that you’re worth their time, however, many businesses drop the ball and miss the window entirely.
First Impression Matters: What does your business website say about you?
What is the first thing that catches the attention of people when they visit your website? Does your website tell people what you are selling? It seems obvious, but there are thousands of websites out there – many of them creatively designed – which don’t mention explicitly, what they sell right off the bat.
Even if your website has a streamlined design and you have a decent navigation to your product pages, it won’t be of any help if website visitors are unable to understand your business or what you are selling them. This is the most important piece of information that needs to be conveyed in a fraction of a second.