The concept of interactive web design has become indispensable over the past decade!

The rapidly evolving global economic landscape has made it challenging for businesses to keep up with the latest trends. With new businesses entering the market with innovative products and old players revamping their products, everything seems to be fleeting.

So what is the best way to cope with the changing consumer preferences, trends and technology? What are some things you can use to retain your customers/users? The answer is human psychology! But how can you use human psychology to improve website engagement? Let’s figure it out.

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