Although SEO (search engine optimisation) is becoming increasingly competitive, it’s still more than possible to rank well for keywords that are relevant to your website. After a discussion with SEO expert, Peter Brittain, we found you need to make sure that you’re ticking all the boxes in order to help your SEO score.
With this in mind, I’ve looked closely at the hundreds of factors that search engine crawler bots take into account when analysing your website. From this, I’ve developed a list of the top 5 ways to boost your SEO score. These include:
- Focus On Creating High-Quality Content
The SEO experts at seosydneypro.com.au say one of the most important parts of search engine optimisation is creating high-quality authority content. You need to make sure that your content is relevant to the search terms that people are going to use to find your website.
Similarly, you need to make sure that your content is engaging and interesting. The longer people spend on your website – known as the “dwell time” – the better your SEO score will be.
- Make Sure You Use Outbound Links
While you’re creating content for your website you need to be thinking about ways to bring value to your readers. One of the best ways to do this is to add outbound links to respected, authority websites in your niche.
- Get Rid of Broken Links!
Broken links are one of SEO’s worst enemies. If your website contains a lot of broken links, Google will think that it’s old and neglected. This will almost certainly impact your SEO, making it harder to rank well.
With this in mind, I’d recommend installing a free broken link checker to make sure that your website doesn’t contain any broken links. There are plenty out there, and the platform that your using will probably offer some sort of link checking plugin.
- Add New Content Regularly
Although I’ve already covered the importance of adding high-quality content to your website, you need to understand that you have to continue adding new content to your site regularly.
On top of this, you also have to audit your existing content and make sure that it remains up to date and correct. This is especially true if you write about things which evolve over time, because out of date content is frowned upon by the major search engines.
- Add Metadata
Finally, you have to make sure that you’re adding metadata to every page of your website. This includes things like meta descriptions and meta titles for written content, along with captions, descriptions, titles, and alt tags for visual content. Make sure that you also categorise things as much as possible as well, because this helps search engines figure out what your content is about.
Boosting your SEO score isn’t necessarily as difficult as you might imagine. There are a few simple things that you can do to increase your website’s visibility, including adding regular content, updating your metadata, and making sure that you include plenty of outbound links.