If you don’t already have a website for your landscaping or landscape design company, you need to get one. As a predominantly visual art, landscapers need somewhere to showcase their work to potential clients. A customised website offers just this, especially if it’s built well and used in conjunction with social media.
However, it’s important to create a website that people can find. If no one can find you, they won’t come to you for work. This is where search engine optimisation, or SEO, comes into the picture.
When creating a new website, you need to make sure that it’s optimised for search engine crawler bots to make sure that you get the highest search engine results ranking possible. There are a lot of different things to consider when performing SEO, but here’s 5 quick tips to help you get started:
- Focus on quality rather than quantity
When you’re creating written content for your landscaping website, it’s important to focus on quality rather than quantity. You should never rush your keyword research – make sure that all of your content contains relevant keywords and keywords variations, and make sure that it mentions the areas you work in from time to time. Above all, make sure that it’s free from spelling and grammar mistakes, otherwise you will be penalised by the search engines.
- Include high quality images
Again, make sure that you focus on adding high quality images to your website rather than adding a lot of images. People want to see your best work, so show them this. If you show potential clients sub-par work, then they will take their business elsewhere – it’s quite simple really!
- Blog regularly
It’s also important to make sure that you add new content to your website regularly. In our opinion, the best way to do this is to write regular blog articles. As a landscaping article, you could post a short write-up of your best jobs, complete with pictures and videos of your work.
- Make sure that you include meta descriptions and titles
A lot of people underestimate the importance of meta descriptions and page titles. In reality, these are one of the most important parts of your website. They tell search engine what each page on your site is about, which helps you rank higher for relevant keywords.
- Name your images
When you’re posting images on your website, you need to make sure that you name them and add a descriptive alt text. Since search engines can’t recognise what images are showing, this text is what tells them exactly what you’re showing. Take the time to do things properly.
When you’re creating a new landscaping website it can be hard to stay on top of everything. The best advice for novice website builders is to make sure that you take things slowly, stay on top of things like page titles and meta descriptions, and make sure that you take all aspects of SEO into consideration. Alternatively, speak to your local digital agency about having a customised website build for you.