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Tag: social media

Evolving Trends in the Social Media Market

Social media is an evolving brand of communication, interconnectivity, media, marketing, and ecommerce that has only grown during the past decade. In 2004, Facebook was founded by Mark Zuckerberg, and in 11 years, it has become one of the primary platforms for engagement, interactivity, and marketing.

With the imminent increase in sales of smartphones, tablets, and other devices around the world, social media networking has exploded and is now a cornerstone of online marketing. Here, we’ll take a look at some of the trends in social media marketing that you should know about in 2015!

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Social Media Marketing – The New World of Promotional Techniques

We’re in 2015, and social media marketing has swiped the Internet off its feet to become a primary platform for online marketing after SEO. Social media marketing is much more than posting a status update or sharing your content. It’s about creating a unique experience that reduces the traditional friction and barriers of communication between the business and its customers and potential customers.

Social media networks like Facebook, Twitter, LinkedIn, YouTube, and Pinterest allow marketers the flexibility of marketing their brand, products, services, and content in the most effective way possible. Let’s take a look at how marketers today are using social media marketing to sell, get qualified leads, and increase website traffic.

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Importance of a Powerful Brand for a Business

A brand is more than a recognizable logo. In reality, it is everything associated with a business. To sum it up, a brand is the experience and perception people have of the company, its offerings, reputation, customer service, advertising, and engagement. When a skilled digital agency creates a brand for a company it is like creating a personality for your business, which may not be easy, but does provide long term incentives.

When all these aspects of your business are working cohesively, then what you have is a healthy brand that drives business value. As such, realizing the importance of a powerful brand is crucial for business success.

Here are some reasons why branding is important to help your business succeed!

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Ecommerce Activities – Are They Important for a Startup?

There are so many opportunities for startups today that one can feel overwhelmed regarding how to get started. However, if you are planning to start an online store, then ecommerce could be the likely solution to help you set up a virtual space. WooCommerce, Shopify, Volusion, and BigCommerce are some of the top ecommerce platforms today that help startups open full-featured online stores.

That being said, engaging in ecommerce activity is not really a necessity, especially if you want your startup to be involved in other online ventures. At the same time, an ecommerce website is not as easy as it sounds, and focusing too much on selling and marketing may lead you to compromise on networking, data storage capacity, and personally identifiable information (PII) of consumers.

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