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Tag: social media

Evolving Trends in the Social Media Market

Social media is an evolving brand of communication, inter-connectivity, media, marketing, and ecommerce that has only grown during the past decade. In 2004, Facebook was founded by Mark Zuckerberg, and in 11 years, it has become one of the primary platforms for engagement, interactivity, and marketing.

With the imminent increase in sales of smartphones, tablets, and other devices around the world, social media networking has exploded and is now a cornerstone of online marketing. Here, we’ll take a look at some of the trends in social media marketing that you should know about in 2015!

Social Media Sales on the Rise

While tracking the effectiveness of social media campaigns is still a challenge for marketers, there is no denying that direct sales from social media have been on the rise. In fact, according to Social Media Examiner, social commerce sales that were tracked, hit a new high of $3.3 billion, increasing by nearly 26% from 2013, which is a feat in itself.

Statista claims that the total social commerce sales will amount to nearly $30 billion worldwide, increasing by 50% from last year’s figures. There is no denying that the internet is fast becoming the preferred shopping destination for consumers. Don’t forget to take into account that Facebook, Twitter, Pinterest, and Amazon are developing buy-type buttons, which will only boost the ad platforms of these networks!

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Social Media Marketing – The New World of Promotional Techniques

We’re in 2015, and social media marketing has swiped the Internet off its feet to become a primary platform for online marketing after SEO. Social media marketing is much more than posting a status update or sharing your content. It’s about creating a unique experience that reduces the traditional friction and barriers of communication between the business and its customers and potential customers.

Social media networks like Facebook, Twitter, LinkedIn, YouTube, and Pinterest allow marketers the flexibility of marketing their brand, products, services, and content in the most effective way possible. Let’s take a look at how marketers today are using social media marketing to sell, get qualified leads, and increase website traffic.

Engagement & Connectivity

In August 2015, Facebook became the first social network to cross 1 billion active monthly users. Twitter meanwhile, has 316 million active monthly users, while Pinterest is the fastest independently launched platform to cross 10 million unique monthly users. In other words, engagement on social media has only increased over the past few years, and some of the credit goes to the increase in mobile social networking.

The takeaway here is that more and more people are now connected on social media, which gives online marketers all the more reason to focus their efforts on Facebook and other networks. Through status updates, posts, surveys, tweets, videos, and other activity, you can boost engagement on social networks to expand your outreach.

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Importance of a Powerful Brand for a Business

A brand is more than a recognizable logo. In reality, it is everything associated with a business. To sum it up, a brand is the experience and perception people have of the company, its offerings, reputation, customer service, advertising, and engagement. When a skilled digital agency creates a brand for a company it is like creating a personality for your business, which may not be easy, but does provide long term incentives.

When all these aspects of your business are working cohesively, then what you have is a healthy brand that drives business value. As such, realizing the importance of a powerful brand is crucial for business success.

Here are some reasons why branding is important to help your business succeed!

Recognition

When you see the golden arches, you instantly recognize the brand as McDonalds. A major aspect of your brand is the logo, which has to be instantly recognizable and should be associated with an emotion. This is why logo design is incredibly important for businesses, since the logo is going to be everywhere from the website to social media profiles and advertisement. Doing so enables you to create a memorable brand that is powerful enough to drive value from potential consumers!

Trust

Building a professional brand goes hand in hand with building credibility. It’s a no brainer that people will likely purchase a smartphone from Samsung rather than a generic brand, because it carries a symbol of trust. You have to understand that trust is not bought, but earned, and once it is earned, it is hardwired into the brains of the audience.

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Ecommerce Activities – Are They Important for a Startup?

There are so many opportunities for startups today that one can feel overwhelmed regarding how to get started. However, if you are planning to start an online store, then ecommerce could be the likely solution to help you set up a virtual space. WooCommerce, Shopify, Volusion, and BigCommerce are some of the top ecommerce platforms today that help startups open full-featured online stores.

That being said, engaging in ecommerce activity is not really a necessity, especially if you want your startup to be involved in other online ventures. At the same time, an ecommerce website is not as easy as it sounds, and focusing too much on selling and marketing may lead you to compromise on networking, data storage capacity, and personally identifiable information (PII) of consumers.

The Case For

If you are planning on opening a full-feature store on the internet, then ecommerce is the most practical solution to your needs. By full-feature, we mean a store that has product categories, descriptions with images, virtual shopping carts, safe and secure checkout, various payments gateways, shipment methods, and much more. In other words, you must first have your bases covered in terms of merchandising and shipment to actually start an ecommerce store.

Remember that if you plan on running a full-feature store, you will have to have a promotional strategy for existing and potential customers. This could include flash sales, super deals, coupon codes, and more. Ali Express, the leading ecommerce platform today, is a great example of promotional success as the store has Super Deals running for different products at different times of the day.

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