When you are coming up with new ways to brand yourself or you are working with a company that is struggling to brand themselves, you may start to have questions about how you can successfully brand or rebrand without ruffling too many feathers. There are plenty of companies that have committed faux paus when it comes to branding, logo design, and even just setting a tone for your company.
So how can you do it? Here are our top tips for branding:
1. Time the Change
If you or a company is changing brands, it has to be timed correctly within the market. Things are always changing and shifting, so you have to anticipate the appropriate opening.
For companies that don’t have a branding strategy yet, you have more time to play with. Set a timeline but don’t be afraid to change it up and seize the opportunity when it arises.
2. Empower the Brand
Your client has to understand exactly what you are doing when you are re-branding or branding them. The best way to do this is to learn how to suggest things to them so that they think they came up with the idea. The company is more likely to get behind it if it comes from someone on their side than if it comes from you.
3. Be Flexible
Brand expansion, brand extension, and changes within the company happen all the time, even while you are working on the web design. If something happens, go with the flow and learn how to adapt quickly.