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Web Design & Development

Tag: Branding

New Ways to Brand Yourself in Web Design: Top Tips

When you are coming up with new ways to brand yourself or you are working with a company that is struggling to brand themselves, you may start to have questions about how you can successfully brand or rebrand without ruffling too many feathers. There are plenty of companies that have committed faux paus when it comes to branding, logo design, and even just setting a tone for your company.

So how can you do it? Here are our top tips for branding:

1. Time the Change

If you or a company is changing brands, it has to be timed correctly within the market. Things are always changing and shifting, so you have to anticipate the appropriate opening.

For companies that don’t have a branding strategy yet, you have more time to play with. Set a timeline but don’t be afraid to change it up and seize the opportunity when it arises.

2. Empower the Brand

Your client has to understand exactly what you are doing when you are re-branding or branding them. The best way to do this is to learn how to suggest things to them so that they think they came up with the idea. The company is more likely to get behind it if it comes from someone on their side than if it comes from you.

3. Be Flexible

Brand expansion, brand extension, and changes within the company happen all the time, even while you are working on the web design. If something happens, go with the flow and learn how to adapt quickly.

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Social Media Marketing – The New World of Promotional Techniques

We’re in 2015, and social media marketing has swiped the Internet off its feet to become a primary platform for online marketing after SEO. Social media marketing is much more than posting a status update or sharing your content. It’s about creating a unique experience that reduces the traditional friction and barriers of communication between the business and its customers and potential customers.

Social media networks like Facebook, Twitter, LinkedIn, YouTube, and Pinterest allow marketers the flexibility of marketing their brand, products, services, and content in the most effective way possible. Let’s take a look at how marketers today are using social media marketing to sell, get qualified leads, and increase website traffic.

Engagement & Connectivity

In August 2015, Facebook became the first social network to cross 1 billion active monthly users. Twitter meanwhile, has 316 million active monthly users, while Pinterest is the fastest independently launched platform to cross 10 million unique monthly users. In other words, engagement on social media has only increased over the past few years, and some of the credit goes to the increase in mobile social networking.

The takeaway here is that more and more people are now connected on social media, which gives online marketers all the more reason to focus their efforts on Facebook and other networks. Through status updates, posts, surveys, tweets, videos, and other activity, you can boost engagement on social networks to expand your outreach.

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Importance of a Powerful Brand for a Business

A brand is more than a recognizable logo. In reality, it is everything associated with a business. To sum it up, a brand is the experience and perception people have of the company, its offerings, reputation, customer service, advertising, and engagement. When a skilled digital agency creates a brand for a company it is like creating a personality for your business, which may not be easy, but does provide long term incentives.

When all these aspects of your business are working cohesively, then what you have is a healthy brand that drives business value. As such, realizing the importance of a powerful brand is crucial for business success.

Here are some reasons why branding is important to help your business succeed!

Recognition

When you see the golden arches, you instantly recognize the brand as McDonalds. A major aspect of your brand is the logo, which has to be instantly recognizable and should be associated with an emotion. This is why logo design is incredibly important for businesses, since the logo is going to be everywhere from the website to social media profiles and advertisement. Doing so enables you to create a memorable brand that is powerful enough to drive value from potential consumers!

Trust

Building a professional brand goes hand in hand with building credibility. It’s a no brainer that people will likely purchase a smartphone from Samsung rather than a generic brand, because it carries a symbol of trust. You have to understand that trust is not bought, but earned, and once it is earned, it is hardwired into the brains of the audience.

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