We’re in 2015, and social media marketing has swiped the Internet off its feet to become a primary platform for online marketing after SEO. Social media marketing is much more than posting a status update or sharing your content. It’s about creating a unique experience that reduces the traditional friction and barriers of communication between the business and its customers and potential customers.
Social media networks like Facebook, Twitter, LinkedIn, YouTube, and Pinterest allow marketers the flexibility of marketing their brand, products, services, and content in the most effective way possible. Let’s take a look at how marketers today are using social media marketing to sell, get qualified leads, and increase website traffic.
Engagement & Connectivity
In August 2015, Facebook became the first social network to cross 1 billion active monthly users. Twitter meanwhile, has 316 million active monthly users, while Pinterest is the fastest independently launched platform to cross 10 million unique monthly users. In other words, engagement on social media has only increased over the past few years, and some of the credit goes to the increase in mobile social networking.
The takeaway here is that more and more people are now connected on social media, which gives online marketers all the more reason to focus their efforts on Facebook and other networks. Through status updates, posts, surveys, tweets, videos, and other activity, you can boost engagement on social networks to expand your outreach.