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Web Design & Development

Tag: Branding

New Ways to Brand Yourself in Web Design: Top Tips

When you are coming up with new ways to brand yourself or you are working with a company that is struggling to brand themselves, you may start to have questions about how you can successful brand or rebrand without ruffling too many feathers. There are plenty of companies that have committed faux paus when it comes to branding, logo design, and even just setting a tone for your company.

So how can you do it? Here are our top tips for branding:

1. Time the Change

If you or a company is changing brands, it has to be timed correctly within the market. Things are always changing and shifting, so you have to anticipate the appropriate opening.

For companies that don’t have a branding strategy yet, you have more time to play with. Set a timeline but don’t be afraid to change it up and seize the opportunity when it arises.

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Social Media Marketing – The New World of Promotional Techniques

We’re in 2015, and social media marketing has swiped the Internet off its feet to become a primary platform for online marketing after SEO. Social media marketing is much more than posting a status update or sharing your content. It’s about creating a unique experience that reduces the traditional friction and barriers of communication between the business and its customers and potential customers.

Social media networks like Facebook, Twitter, LinkedIn, YouTube, and Pinterest allow marketers the flexibility of marketing their brand, products, services, and content in the most effective way possible. Let’s take a look at how marketers today are using social media marketing to sell, get qualified leads, and increase website traffic.

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Importance of a Powerful Brand for a Business

A brand is more than a recognizable logo. In reality, it is everything associated with a business. To sum it up, a brand is the experience and perception people have of the company, its offerings, reputation, customer service, advertising, and engagement. When a skilled digital agency creates a brand for a company it is like creating a personality for your business, which may not be easy, but does provide long term incentives.

When all these aspects of your business are working cohesively, then what you have is a healthy brand that drives business value. As such, realizing the importance of a powerful brand is crucial for business success.

Here are some reasons why branding is important to help your business succeed!

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