DesignMester

Author: DesignMester (page 2 of 3)

New Ways to Brand Yourself in Web Design: Top Tips

July 28, 2017

When you are coming up with new ways to brand yourself or you are working with a company that is struggling to brand themselves, you may start to have questions about how you can successfully brand or rebrand without ruffling too many feathers. There are plenty of companies that have committed faux paus when it comes to branding, logo design, and even just setting a tone for your company.

So how can you do it? Here are our top tips for branding:

1. Time the Change

If you or a company is changing brands, it has to be timed correctly within the market. Things are always changing and shifting, so you have to anticipate the appropriate opening.

For companies that don’t have a branding strategy yet, you have more time to play with. Set a timeline but don’t be afraid to change it up and seize the opportunity when it arises.

2. Empower the Brand

Your client has to understand exactly what you are doing when you are re-branding or branding them. The best way to do this is to learn how to suggest things to them so that they think they came up with the idea. The company is more likely to get behind it if it comes from someone on their side than if it comes from you.

3. Be Flexible

Brand expansion, brand extension, and changes within the company happen all the time, even while you are working on the web design. If something happens, go with the flow and learn how to adapt quickly.

The Evolution Of Web Design

May 3, 2017

Like many areas of tech, there is no doubt that web design has come a long way. For many of us, watching the advancements, or even taking the occasional trip back down memory lane, has been nothing less than staggering. In the early stages of web design, the idea that pictures could be plastered onto sites, was nothing short of revolutionary.

Early 90’s Websites

Since some of the earlier websites in 1991, sites have come a long way since their primitive text based days. Aside from websites themselves, during the larger part of the 90’s, dial up internet was the best you could ask for. A lot of the websites during this period, specifically catered as a result to slower internet connections. As mentioned, most of these web site designs consisted only of text. Layouts for the most part, did not extend much further than that. However, as HTML evolved, web page layouts also did so simultaneously. In the immediate sense, this for the most part, consisted of links and headers for paragraphs. It was not until later on, that images as well as advancements in early typography were attainable.

8 Steps to Start an eCommerce Business

December 11, 2016

The Internet has become a great place to start a business. For many people, their website is their business and they have no bricks and mortar store at all. This allows them to start a business that may become worth millions, for a relatively small amount of money, especially compared with what it would cost to start a traditional kind of business.

So what exactly do you need to start an online ecommerce business? Like any other business model you need to do some research to find what product or service people want. Few people these days are in need of wagon wheels; chocolate ones may be a different story. Here are some tips on what you need to start a business online

Products or services that people want.
Decide where you will get your products from. Some people make their own products, others buy and store them – or they dropship. Dropshipping is taking orders for another company who keeps what you want to sell. When you get an order, you send it to the company and they dispatch the order straight to your customer. This saves you having to store goods. You set your own price and get a percentage of the sale.

Decide on the name of your business. This has to be done before you get a website as the domain name should be the same as your business name. Research will be essential to ensure that domain name is available.

Minimalism in Web Design

September 19, 2016

The ‘less is more’ mentality is all the rage among web designers these days, and it seems as if all web design service providers have declared a crusade against clutter. The clean and clutter free designs are a welcome change from some of the horrendous displays we have seen in the past, and it seems the trend will continue throughout 2013.

The increasing number of smartphone and tablet users has also contributed to this trend, because usability and clarity of message takes precedence when it comes to smaller screens.

Whether fixing a previous design or creating a new one from scratch, a web designer has to:

Determine a Focus

Minimalistic designs have a clear focus that is highlighted through the content. The whole point of creating a slick and clean web design is to put the spot light on the content, and to make the design play a secondary role to enhance the effect of the web content. The focus of the website is influenced by the goal of the company/person for whom the website is being created. Usually, a website focuses on:

Create an Ecommerce Website in 5 Stages

April 16, 2016

If you had a mind-set that building an ecommerce website on your own is hard then read on to change your mind.

5 step by step process to build an ecommerce website –

Select a domain name and choose a hosting provider

Domain name selection plays a vital role especially with regards to digital marketing & online advertising such as text links and banners. Brand building requires a name that is uncommon, a name that will stick in the public minds when they come across it in your online/offline marketing campaigns.

At the onset, there isn’t the requirement of a huge web server or hosting account. Just go about with a shared web hosting account. Make sure there is the potential to develop the bandwidth and web space for the hosting services.

External shopping cart or complete web shop?

Depending on the number of items you have decided to sell consider your website accordingly.

You should opt for a standard website in case you are going to sell below 10 items. However, the website must contain some link that advances to an external shopping cart application. This set-up is convenient but when customers re-visit your website their shopping carts will be empty which may lead to sales loss.

In case you have a huge product catalogue then it is right to opt for full-featured ecommerce solutions. Three superb open source projects to run a website shopping portal for free or at a cheap rate are- Zen Cart, Magento, and osCommerce.

Optimized Micro-sites: Take your Business to the Next Level with Interactive Web Design

October 28, 2015

It’s time to make some noise! The Internet is a jumbled place. Just when you believe there is no room for another crazy dog video from BuzzFeed, another one makes it to the market and goes viral.

The sheer clutter and noise of the Internet creates a predicament for businesses looking to gain a leg up on competition; it’s quite challenging to design a corporate website that generates the same sort of Buzz that BuzzFeed videos do, but that doesn’t mean you should simply abandon the Internet to crazy videos. Instead, you may want to seriously consider getting a micro site designed to drive traffic to your main website and to create some noise of your own out there.

Optimizing Micro-sites for Conversion: Gear up your Online Presence

If you’re looking to generate new leads, attract new customers, market your offerings better or recruit qualified talent, micro-sites can help you achieve your goals while creating a positive impact on your bottom-line.

The Internet facilitates you in reaching out to billions of people across the globe, but if you’re like most small businesses out there, dominating the global marketplace might not really be on your list of priorities. What keeps your business running smoothly and successfully is your local market.

Optimized Micro-sites are an efficient and engaging way for businesses to connect with new audiences and wow their current audience. Additionally, these also allow your business to experiment with a new campaign. Even better, if you don’t like the end result, these can be easily taken down since these are not part of your main website anyway – it is quite painless and easy to bid farewell.

Untold Secrets Revealed: Stand out Online with an Interactive Web Design

October 25, 2015

The concept of interactive web design has become indispensable over the past decade!

The rapidly evolving global economic landscape has made it challenging for businesses to keep up with the latest trends. With new businesses entering the market with innovative products and old players revamping their products, everything seems to be fleeting.

So what is the best way to cope with the changing consumer preferences, trends and technology? What are some things you can use to retain your customers/users? The answer is human psychology! But how can you use human psychology to improve website engagement? Let’s figure it out.

Can human psychology be used to improve website engagement?

1. Visual Appeal – Make a Lasting Impression with Eye Catching and Innovative Designs

A well designed and professional looking website not only creates a visual appeal but also encourages your web visitors to stay longer and prompts them to suggest your business to their friends. Through creativity, you can create the magical pull to attract more traffic to your website without putting in great deal of effort.

In the eyes of your customer, your business’s mobile website is a reflection of your business. Professional web design works two ways when you think of Internet interactivity on retail. It not only helps your customers to buy from you but also offers them enhanced experience when they visit your online store.

Your customers feel the website is a trustworthy place to shop and they feel safe to give out their personal information and purchase from you. This can dramatically increase your sales figures and give your business an instant boost.

Does your Business Need a New, Interactive Web Design?

October 20, 2015

A responsive business website plays an important role in keeping your website traffic and your conversion high! Business owners are often seen complaining about how their website rankings nosedived over time. Despite heavy investments in terms of time and money, the return is far from proportionate. If this sounds familiar to you, chances are that you have an outdated website.

While old may be gold in age old maxims, it turns into a lost treasure that is difficult to discover. Some of the top ranking websites are the ones that are regularly updated with fresher content, are more engaging have more interactive design and have strategically been optimized.

It may be that your website is a just a couple of months old or you may have invested heavy resources on updating it few years back, how do you know if you still need a newer and better one? Continue reading to learn the most obvious signs that may show that your business needs a new more professional, responsive website.

Web Design Principles your Business Needs to Know

October 16, 2015

You only have a few seconds to grab attention and your time starts NOW!

The pace of novel experiences in our modern digitalized world has changed drastically. The human brain, today, is bombarded with information overload. Rather than new opportunities every few days, weeks, or months, in today’s digitalized world, novelty is presented to us in microseconds.

To make sure your business website attracts the attention of your target audience, you need to have a good understanding of web design principles so that you may assess your business website and see whether it has all the elements of a compelling website or not.

1. Insights

You have 8 seconds to impress your audience!

According to a research conducted by the National Centre for Biotechnology Information, U.S National Library of Medicine, “the average attention span of humans is 8.25 seconds compared to 9 seconds for a goldfish.”

The human attention span — which is an essential resource for the healthy functioning of our brain — is shrinking day by day. Just five years ago, humans had an attention span of 12 seconds – which means we could concentrate easily on a single thing for about 12 seconds. The age of smartphones has reduced our attention span to an extent that even a goldfish can concentrate better than us

When it comes to designing interactive websites, well-planned strategy can help you meet your objectives, adding a little fun element to your website blended well with information won’t hurt.

Design Mester | Web Design

Web Design & Development