The concept of interactive web design has become indispensable over the past decade!
The rapidly evolving global economic landscape has made it challenging for businesses to keep up with the latest trends. With new businesses entering the market with innovative products and old players revamping their products, everything seems to be fleeting.
So what is the best way to cope with the changing consumer preferences, trends and technology? What are some things you can use to retain your customers/users? The answer is human psychology! But how can you use human psychology to improve website engagement? Let’s figure it out.
Can human psychology be used to improve website engagement?
1. Visual Appeal – Make a Lasting Impression with Eye Catching and Innovative Designs
A well designed and professional looking website not only creates a visual appeal but also encourages your web visitors to stay longer and prompts them to suggest your business to their friends. Through creativity, you can create the magical pull to attract more traffic to your website without putting in great deal of effort.
In the eyes of your customer, your business’s mobile website is a reflection of your business. Professional web design works two ways when you think of Internet interactivity on retail. It not only helps your customers to buy from you but also offers them enhanced experience when they visit your online store.
Your customers feel the website is a trustworthy place to shop and they feel safe to give out their personal information and purchase from you. This can dramatically increase your sales figures and give your business an instant boost.
A responsive business website plays an important role in keeping your website traffic and your conversion high! Business owners are often seen complaining about how their website rankings nosedived over time. Despite heavy investments in terms of time and money, the return is far from proportionate. If this sounds familiar to you, chances are that you have an outdated website.
While old may be gold in age old maxims, it turns into a lost treasure that is difficult to discover. Some of the top ranking websites are the ones that are regularly updated with fresher content, are more engaging have more interactive design and have strategically been optimized.
It may be that your website is a just a couple of months old or you may have invested heavy resources on updating it few years back, how do you know if you still need a newer and better one? Continue reading to learn the most obvious signs that may show that your business needs a new more professional, responsive website.
You only have a few seconds to grab attention and your time starts NOW!
The pace of novel experiences in our modern digitalized world has changed drastically. The human brain, today, is bombarded with information overload. Rather than new opportunities every few days, weeks, or months, in today’s digitalized world, novelty is presented to us in microseconds.
To make sure your business website attracts the attention of your target audience, you need to have a good understanding of web design principles so that you may assess your business website and see whether it has all the elements of a compelling website or not.
The human attention span — which is an essential resource for the healthy functioning of our brain — is shrinking day by day. Just five years ago, humans had an attention span of 12 seconds – which means we could concentrate easily on a single thing for about 12 seconds. The age of smartphones has reduced our attention span to an extent that even a goldfish can concentrate better than us
When it comes to designing interactive websites, well-planned strategy can help you meet your objectives, adding a little fun element to your website blended well with information won’t hurt.
Social media is an evolving brand of communication, inter-connectivity, media, marketing, and ecommerce that has only grown during the past decade. In 2004, Facebook was founded by Mark Zuckerberg, and in 11 years, it has become one of the primary platforms for engagement, interactivity, and marketing.
With the imminent increase in sales of smartphones, tablets, and other devices around the world, social media networking has exploded and is now a cornerstone of online marketing. Here, we’ll take a look at some of the trends in social media marketing that you should know about in 2015!
Social Media Sales on the Rise
While tracking the effectiveness of social media campaigns is still a challenge for marketers, there is no denying that direct sales from social media have been on the rise. In fact, according to Social Media Examiner, social commerce sales that were tracked, hit a new high of $3.3 billion, increasing by nearly 26% from 2013, which is a feat in itself.
Statista claims that the total social commerce sales will amount to nearly $30 billion worldwide, increasing by 50% from last year’s figures. There is no denying that the internet is fast becoming the preferred shopping destination for consumers. Don’t forget to take into account that Facebook, Twitter, Pinterest, and Amazon are developing buy-type buttons, which will only boost the ad platforms of these networks!
A brand is more than a recognizable logo. In reality, it is everything associated with a business. To sum it up, a brand is the experience and perception people have of the company, its offerings, reputation, customer service, advertising, and engagement. When a skilled digital agency creates a brand for a company it is like creating a personality for your business, which may not be easy, but does provide long term incentives.
When all these aspects of your business are working cohesively, then what you have is a healthy brand that drives business value. As such, realizing the importance of a powerful brand is crucial for business success.
Here are some reasons why branding is important to help your business succeed!
When you see the golden arches, you instantly recognize the brand as McDonalds. A major aspect of your brand is the logo, which has to be instantly recognizable and should be associated with an emotion. This is why logo design is incredibly important for businesses, since the logo is going to be everywhere from the website to social media profiles and advertisement. Doing so enables you to create a memorable brand that is powerful enough to drive value from potential consumers!
Building a professional brand goes hand in hand with building credibility. It’s a no brainer that people will likely purchase a smartphone from Samsung rather than a generic brand, because it carries a symbol of trust. You have to understand that trust is not bought, but earned, and once it is earned, it is hardwired into the brains of the audience.
Most people don’t know that 94% of the Australian population uses high-speed internet, and 60% of the users go online several times in a day. From an analytical perspective, this means that ecommerce websites have great opportunities to explore the large number of Australian population that shops online. This also explains why ecommerce in Australia has greater chances of growing rapidly in the near future.
Numbers State Facts
Back in 2010, numbers showed that $27 billion worth of ecommerce sales happened in Australia. In 2013, the figures increased to $37 billion. Therefore, clearly, there has been an increase by $3-4 billion worth of ecommerce sales each year. From a business perspective, this means that there is an opportunity for online businesses to generate revenues.
Increased Consumer Spending
Keeping in mind that individual Australian consumers spent an average net worth of $1,048 in 2006, and then $2,108 in 2013, it is evident that people are spending more readily online on ecommerce than they did before. According to demographic reports, 73% of the online spending population belongs to the ages between 35 and 45. On average, the total amount internet users spent in 2012 alone was worth $16 billion. Comparing with the figures from New Zealand, which was $3 billion per year, it is proof that the Australian consumer spending has increased drastically.
Doesn’t it seem like Australian ecommerce businesses are booming? Sure they are!
Because often you do not get a second chance to make a first good impression!
With billions of active internet users out there, it is critical to have a visually appealing website that keeps visitors long enough. With instant access to the internet, most people get their first impression of your business from your website before they make a purchasing decision.
According to a research study conducted in 2006, it takes only 50 milliseconds for a website visitor to form an opinion about your website and your business. This means you have only 0.05 seconds to convince a website visitor that you’re worth their time, however, many businesses drop the ball and miss the window entirely.
First Impression Matters: What does your business website say about you?
What is the first thing that catches the attention of people when they visit your website? Does your website tell people what you are selling? It seems obvious, but there are thousands of websites out there – many of them creatively designed – which don’t mention explicitly, what they sell right off the bat.
Even if your website has a streamlined design and you have a decent navigation to your product pages, it won’t be of any help if website visitors are unable to understand your business or what you are selling them. This is the most important piece of information that needs to be conveyed in a fraction of a second.
Now, it is much cheaper to start your own ecommerce business in Australia. However, this doesn’t mean that there is a guarantee that your ecommerce business will thrive like that of others in your field. To make sure that your business does succeed and meet the challenges posed by competitors in the ecommerce arena in Australia, there are some dos and don’ts to keep in check.
Here’s a list of things to do and to avoid while launching your e-commerce website for the Australian audience.
DO test the products you sell – Make sure that the products you are making available are genuine and actually deliver the satisfaction they promise. If you are launching your own product, then offer samples to people so that they can check its quality before investing money in it. Another important thing to consider and assess is the demand for your products.
DON’T Assume People Will Find You Online – The internet is a huge store of online businesses in the world. This means that looking for your business is like looking for a needle in a haystack. Many entrepreneurs make the mistake of assuming that once they launch the site, anyone will find them. You need to work on your site’s search engine optimisation, get traffic to your site, and write press releases and blogs about your business to get into the limelight.
So what is it about mobile web designs that makes them so popular? Is it that mobile websites are creatively designed, or is that they are more user-friendly and easy to navigate from almost anywhere?
We live in a fast moving world, a world where people seem to be too busy in their busy routines and lifestyles to go through boring, lengthy pieces of text, content has been shortened from long stories to shorter ones, social media updates and even two-liner tweets on Twitter. This clearly indicates changing preferences and mindsets.
Around the world, a number of companies and businesses have successfully made their mark and won the hearts of millions of people by becoming a trend rather than just an idea and this is not just it. This is just a glimpse of what an interactive web design can do for you, help you stand out from the crowd and relate more to the human mind.
By giving a creative makeover to your business website, you cannot only develop a direct connection with your audience but also communicate your brand message more effectively. You cannot achieve this kind of impact simply through traditional marketing mechanisms. This type of connection is especially effective in reaching out to your target audience and winning their trust.
Does your business website make a great first impression of your business? Never thought a professionally designed website is an important part of your internet marketing strategy? If not, then it is about time your website received a creative makeover!
Conversion, customer involvement and acquisition are surely very important components of your digital presence and the reason for your brand existence, but in their strict schedules and busy lifestyles, they do not have enough time to go through lengthy details even if you have a very interesting story to share.
For yesterday’s marketer, digital marketing was aimed at bringing out the big guns. Nevertheless, today, it constitutes an integral part of any good branding campaign. The concept is all about being relatable and innovative. If you fail to make a connection with your target audience, all your promotional campaigns are going to go down the drain.
Web Design: Interplay of Uniqueness, Creativity and Innovation
A creatively designed website can be used as a powerful tool and can go a long way in helping you improve your bottom line. A visually appealing and engaging website can give your business a leg up on competition. Following is a list of some things that need to be taken into consideration when designing websites.
· The Power of Visuals
Create Magical Appeal with Engaging Graphics and Visuals!
We have been hardwired from a young age to believe in what we see. Visually appealing graphics and engaging visuals not only convey your message in an efficient manner, they have a great impact on the human brain compared to reading plain texts.
Sensory marketing has been used for centuries to attract attention. A striking website with the right blend of imagery and creativity is all that is needed to carve up a niche for your business and help you attract more customers.