Design Mester | Web Design

Web Design & Development

Category: Online Marketing

Unleash the power of Search Engine Optimization to improve your Website Rankings

One does not necessarily have to be a history buff to testify that search engines have been around for as long as the Internet in some form or the other.

With the introduction of a number of algorithms with different names, search engines have evolved so much that they are now considered as the backbone of the digital marketing landscape. Almost the entire web population relies on search engines like Google, Bing and Yahoo to search for the information they are looking for to satisfy their needs.

It is generally believed that grabbing the top position on search engines is only possible through excessive keyword usage and link stuffing. However, search engines like Google are very smart for that – any illegal or inappropriate optimization tactics used on your website can backfire on you and it takes only a fraction of time for Google to pick on these and penalize your rankings, you need to stick to the recommended guidelines.

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Social Media Marketing – The New World of Promotional Techniques

We’re in 2015, and social media marketing has swiped the Internet off its feet to become a primary platform for online marketing. Social media marketing is much more than posting a status update or sharing your content. It’s about creating a unique experience that reduces the traditional friction and barriers of communication between the business and its customers and potential customers.

Social media networks like Facebook, Twitter, LinkedIn, YouTube, and Pinterest allow marketers the flexibility of marketing their brand, products, services, and content in the most effective way possible. Let’s take a look at how marketers today are using social media marketing to sell, get qualified leads, and increase website traffic.

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Mobile Websites – Marketing to a Brave New World

So what is it about mobile web designs that makes them so popular? Is it that mobile websites are creatively designed, or is that they are more user-friendly and easy to navigate from almost anywhere?

We live in a fast moving world, a world where people seem to be too busy in their busy routines and lifestyles to go through boring, lengthy pieces of text, content has been shortened from long stories to shorter ones, social media updates and even two-liner tweets on Twitter. This clearly indicates changing preferences and mindsets.

Around the world, a number of companies and businesses have successfully made their mark and won the hearts of millions of people by becoming a trend rather than just an idea and this is not just it. This is just a glimpse of what an interactive web design can do for you, help you stand out from the crowd and relate more to the human mind.

By giving a creative makeover to your business website, you cannot only develop a direct connection with your audience but also communicate your brand message more effectively. You cannot achieve this kind of impact simply through traditional marketing mechanisms. This type of connection is especially effective in reaching out to your target audience and winning their trust.

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